Crowd Frame’s approach to digital transformation is drawn from both experience and observation.
Experience from transformation programs is delivering a view that there are two partially dependent digital transformation domains to be addressed.
The first is a transformation of the organisation’s operations. Most business cases are founded on efficiency or scaling concerns. A secondary set of concerns are for instrumenting the operations to gain visibility for management.
The second transformation domain is the digitization of strategic, infrastructure and product concerns. The business case here is flexibility and revenue growth. There are a few stand out examples where this domain exists without an underlying operations capability such as Uber, but most digital platform businesses rely on some operations to deliver fine grained operational data to the platform.
The initial part of digital transformation is the implementation of instrumentation and automation of existing operational value processes. The context of a business will indicate how far this needs to proceed before positive value can be expected from the transformation. Tactical benefits flow from automation and systems support for processes, and strategic benefits flow from effective instrumentation. Wide scale automation of existing processes without including strategic data can lead to the implementation of new, automated, legacy.
Use of standard components can be justified via either a cost or a strategic argument. The cost goals are achieved by reuse or the use pre-existing capability, a particularly crucial factor in the adoption of SaaS. The use of standardised instrumentation and metrics is a strategic advantage as this is the capability that delivers future flexibility.
Business Model Transformation
Digital transformation offers more than improving existing business practices. In a disruptive market, classic constraints of infrastructure and product can be circumvented by partnering. In a digitised market, reductions in friction achieved by extensive use of standard interfaces can present new business models that can either be very efficient, or can scale beyond old school practises. Further innovation can be gained by delivering the efficiencies of automation and system support to policy management and execution. In the ultimate vision the policy engine accesses the metric parameters from a digitised operations to deliver flexible data driven business processes.
In many ways the injection of strong standards into transformation efforts is a systems integration antipattern, but where vendors have native deliveries of shared interfaces the velocity of delivery is such that existing consulting business models break down and lean, light teams can achieve new efficiencies.
Crowd Frame Consulting has access to experts who have years of exposure to this challenge and have repeatedly delivered this service in the past to both industry participants and industry bodies.